COPYWRITING
COPYWRITING
I have 7+ years’ experience crafting copy for brands in the beauty, tech, travel, food, and education spaces. From billboards in Coachella Valley to your very own inbox, you’ll find my words on assets for web, email, SMS, paid media, social media, influencer marketing, print, packaging, retail, and events. Take a peek at some highlights below.
Collaborations
Supergoop! x The PGA TOUR
Copy strategy, IRL, homepage, landing page, email, SMS/MMS, social media, paid media
Supergoop! x The White Lotus
Copy strategy, kit naming, packaging, homepage, product description page, email, SMS/MMS, social media, paid media
Campaigns
Supergoop! Summer of Glow
Educational assets for web and social, Coachella Valley billboards, collateral for influencer trip to Coachella, bus wrap, print and digital collateral for Boba Guys collaboration, kit naming and product description pages
Supergoop! Cinema
Copy for Ulta Beaty’s 2025 Field Leadership Conference booth
Product Launches
Supergoop! Glow Gloss SPF 40
Copy strategy, mailer, collateral for influencer trip to Miami, social media, retail, email, MMS/SMS, homepage
Supergoop! Triple Prep SPF 40
Homepage, email, SMS/MMS, paid media, social media, print collateral for press dinner event, print collateral for influencer trip
Clean Beauty Collective Lush Fleur
Homepage, product description page, blog, email, SMS/MMS, social media
Emails
Social Media
Co-authored first edition of Morning Peninsula Magazine group’s annual culinary guide
Packaging
